Adobe Analytics vs.Google Analytics 360
The success of your brand depends on insights from data-audience insight, campaign insight, channel insight, customer journey insight, and more. The analytics technology you choose has to deliver those insights in a meaningful way for your brand to achieve maximum value.
But just as important, it must allow you to easily explore what’s going on in real time with reports and visualizations that enable you to take action with confidence. Let’s take a look at the differences between Adobe Analytics and Google Analytics 360. We’ll explore several key areas that can help you determine which solution is right for your brand.