Adobe Customer Experience - 2019 Digital Trends Report

For any business, data is the most valued asset. Utilising this data to offer customised customer experience (CX) is the key to a successful marketing strategy. Optimising CX is both a challenge and an opportunity for organisations, and the foundation for business growth. Business leaders need to understand the many benefits of developing a CX culture in their organisation. Adobe presents the 2019 Digital Trends global survey, a comprehensive report on the need to provide an all encompassing customer journey management through technology implementations.

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Introducing Adobe Experience Cloud

Make experience your business.

The role of marketing has evolved into a holistic customer experience, and digital is at the core of the function. The 9th edition of Digital Trends report brought to you by Adobe, in partnership with Econsultancy, delves deep into the customer experience (CX) mindset and philosophy. Customer data is a rich repository of information, and how you are leveraging that to drive CX and business growth, is among the key insights in this report.To know about tech infrastructure for CX success, data driven marketing, priorities and challenges, please download the report.

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