Adobe Customer Experience - 2019 Digital Trends Report
For any business, data is the most valued asset. Utilising this data to offer customised customer experience (CX) is the key to a successful marketing strategy. Optimising CX is both a challenge and an opportunity for organisations, and the foundation for business growth. Business leaders need to understand the many benefits of developing a CX culture in their organisation. Adobe presents the 2019 Digital Trends global survey, a comprehensive report on the need to provide an all encompassing customer journey management through technology implementations.