As enterprises prepare to bounce back to resuming business in the post COVID-19 world, digital experiences would become quintessential for customer acquisition, customer services and customer retention. Despite challenges, now is the time to act, and the only option is to accelerate the pace of digital transformation. Customer behavior will change significantly as the world opens up for a new era of contactless commerce. Successful companies need to closely monitor insights from analytics, and take a note of what customer behavior is telling them. This can help in creating more meaningful experiences and adapt strategy and messaging to provide a better customer experience.
Olympian & Badminton Icon
DMD and CIO, SBI
India Head, Digital Experience Business, Adobe
Marketeer, Lyricist & Poet
Vice President (Digital) - Mahindra Group
President and Head – IT, Web Sales, Travel, Bajaj Allianz General Insurance
CMO, Infiniti Retail (Croma)
Director - Brand Marketing, Swiggy
Group Chief Data and Analytics Officer, Aditya Birla Management Corporation
Head - Corporate & Digital Strategy, Bharat Petroleum Corporation Limited (BPCL)
CMO, Bridgestone
Head, Customer Success, Adobe
Head Solution Consulting, Adobe
Head - Digital Strategy & Analytics, HDFC securities
CIO, Tata Capital
| Session | Speaker |
|---|---|
| Welcome Keynote Nitin Singhal, India Head, Digital Experience Business, Adobe | Nitin Singhal, India Head, Digital Experience Business, Adobe |
| Future of digital marketing and power of content management Moderator: Nitin Singhal, India Head, Digital Experience Business, Adobe
Prasoon Joshi, Marketeer, Lyricist & Poet |
Moderator: Nitin Singhal, India Head, Digital Experience Business, Adobe Prasoon Joshi, Marketeer, Lyricist & Poet |
| CXO Keynote Dhananjay Tambe, DMD and CIO, SBI | Dhananjay Tambe, DMD and CIO, SBI |
| Networking Break | |
| Panel Discussion : Unleash the power of empathetic communication & rich content
Moderator : Vyshak Venugopalan - Head Solution Consulting, Adobe Panelists : Umesh Krishna, Director - Brand Marketing, Swiggy Deep Thomas, Group Chief Data and Analytics Officer, Aditya Birla Management Corporation Rahul Tandon, Head - Corporate & Digital Strategy, Bharat Petroleum Corporation Limited (BPCL) Deepak Gulati, CMO, Bridgestone |
|
| Panel Discussion : Rebuild your CXM strategy with data driven insights Moderator : Vyshak Venugopalan - Head Solution Consulting, Adobe Panelists : Bhuwan Lodha, Vice President (Digital) - Mahindra Group Sourabh Chatterjee, President and Head – IT, Web Sales, Travel, Bajaj Allianz General Insurance Ritesh Ghosal, CMO, Infiniti Retail (Croma) Nandkishore Purohit, Head - Digital Strategy & Analytics, HDFC securities Mani Mulki, CIO, Tata Capital |
|
| Networking Break | |
| Importance of going back to basics Moderator :
Niranjan Chaoji – Head, Customer Success, Adobe P V Sindhu, Olympian & Badminton Icon |
Moderator :
Niranjan Chaoji – Head, Customer Success, Adobe P V Sindhu, Olympian & Badminton Icon |
| Closing Remarks | |
This is an online event. You do not have to travel to any specific location. You can participate anywhere that you have internet access. The event is accessible from desktop, mobile and tablet devices.
The Virtual Conference live day takes place on Wednesday, July 22, 2020, and is followed by a 60 day on-demand access period where you can watch presentations, download resources and send an email to exhibitors.
Yes please register via this homepage, you need to have an official email id and work phone number to register for the same.
Using the credentials that you created while registration which is your login id ( this is the mail id you entered) & password, you can login on July 22, 2020. Once you login you will be taken to the virtual lobby and then you can navigate to the auditorium to view the sessions or visit the exhibit hall to interact with the booths and view product demos as well as download documents and resources.
There is no cost to attend this Virtual Conference. You are free to browse the event, attend all the sessions, interact with the booths setup and chat with fellow attendees.
First register for the Virtual Conference using this page. Then starting July 22, 2020, return and log in for access to explore the event, attend sessions and interact with fellow attendees.
No, this is a browser based solution, all you need is the latest version of modern browsers like Google Chrome, Safari, Edge, FireFox that is capable of running HTML5 content.
Drop us a mail at [email protected] and we will revert to you.
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As enterprises prepare to bounce back to resuming business in the post COVID-19 world, digital experiences would become quintessential for customer acquisition, customer services and customer retention. Despite challenges, now is the time to act, and the only option is to accelerate the pace of digital transformation. Customer behavior will change significantly as the world opens up for a new era of contactless commerce. Successful companies need to closely monitor insights from analytics, and take a note of what customer behavior is telling them. This can help in creating more meaningful experiences and adapt strategy and messaging to provide a better customer experience.
For CIOs, CMOs, CDOs or COOs, the current situation is an opportunity to re-invent and recast your organization in a new mould. With this context in mind, the Indian Express group and Adobe have conceptualized a unique digital conference that will offer perspectives and best practices on helping businesses get back to normalcy and deliver unprecedented digital experiences in the post COVID era.
As a special treat, we are delighted to share, that present at "Back To Business" would be Badminton Ace & Olympian PV Sindhu who will share just why nothing is impossible if you have the winner's mindset & Famed Lyricist & Adman Prasoon Joshi who will speak on the Future of Marketing.
To register for this conference, please click here